EZ Press Release  -- June 1, 2010 Glamourmom® Expands the Full Bust Style with Fresh New Colors For Summer

    
Staying true to the Glamourmom® mission to bring new moms solution oriented, functional and fashionable apparel, we are pleased to introduce new colors to the collection.


Glamourmom Founder and Creative Director, Line Rothman announced today that this June Glamourmom will be adding fresh new colors to the Nursing Bra Full Bust Long Top style. The new colors have been carefully selected, allowing nursing mothers to reinvent their wardrobe with this season’s trend. The new colors added to the full bust style are: Natural, Blue Zen, Lavender Frost, and one of our bestselling colors - Chocolate.

The mixture of vibrant shades and neutral colors will provide practicality, while complementing existing wardrobes. The brighter tones will create a bold refreshing look, while the neutral tones, Natural and Chocolate are a practical solution for cautious consumers. With these new colors, new moms can re-create an entirely new look by simply pairing these bold yet soft colors with basic staples.

The Blue Zen and Lavender Frost evoke the spring and summer. Our energetic Blue Zen is perfect when paired with pants or skirts, while the Lavender Frost’s purplish hue is a soft and romantic addition to any wardrobe. With these new hue additions to the Glamourmom® Nursing Bra Tank collection, nursing moms may instantly reinvent themselves - feeling independent, free and fashionable.

Nursing Bra Full Bust Long Top: This style begins with our original, patented Built-in Nursing Bra design, and adds breast support catering to the fuller bust and fuller figure shape. The Full Bust Built-in Nursing Bra also has an adjustable chest band to accommodate the transitioning bust size and we’ve added wide adjustable bra straps for extra support and comfort. The strap features a snap closure that allows easy one handed access to nurse. This style has fashion rouching to add shape enhancing style and the cut is longer and a bit fuller for greater post-partum tummy coverage.

Glamourmom® Designer Line and glamourmom® basic™ products are available in stores and can be found at Macy’s, A Pea in a Pod, Motherhood Maternity, and Destination Maternity as well as over 650 specialty boutiques worldwide.