Certified sales trainer, management consultant and corporate humorist, Doug Dvorak will be presenting his sales training excellence program “Selling up in Down Times” to Grupo Marta Hospitality Group in San Jose, Costa Rica, on August 1, 2011.

Doug Dvorak is a Certified Speaking Professional (CSP), designated by the National Speakers Association (NSA). He is among the 8% of 3,500 members of the prestigious NSA to have received this honor. He specializes in sales and marketing management related training and offers speaker services such as Sales Excellence Workshop, Managing for Sales Success®, Selling up in Tough Times® and Build your own Brand®.

The workshop ‘Selling up in Down Times’ discusses the skills, strategies and solutions to respond positively and creatively in the current economic conditions. The workshop seeks to help sales professionals manage existing customer relationships and avoid factors that limit their willingness to change with the times. It seeks to teach professionals to adjust their selling skills and attitudes towards customers and conditions.

Doug Dvorak is the CEO of The Sales Coaching Institute, which was established with the aim of offering personalized sales training workshops and programs for businesses. The professionals at the institute offer sales coaching in varied areas, including strategic sales audits, sales team training, mentoring and development programs, to accomplish this goal.

His clients, such as Scott Linbald, Sales Manager at Incentive Marketing Inc, have benefitted greatly from his workshops and say, “Doug Dvorak’s workshop to our sales team was unparalleled. His ability to mix humor along with educational information into his presentation was tremendous.”

About Doug Dvorak: Doug Dvorak is the CEO and sales training consultant of The Sales Coaching Institute. He has a BA degree in Business Administration, an MBA degree in Marketing Management and a Certified Speaking Professional designation from the National Speakers Association. Furthermore, Dvorak graduated from the Player’s Workshop of the prestigious Second City, thus proving that business does not necessarily have to be boring or mundane.