Hall of Fame speaker and sales coach give sales professionals and leaders a practical guide to winning in an AI-driven marketplace
Doug Dvorak, CEO and Founder of The Sales Coaching Institute, today announced the release of his new book, AI and the Future of Professional Selling. Dvorak is an internationally recognized sales speaker, coach, and author. The book is a practical guide for sales professionals, managers, and executives who want to use artificial intelligence to sell more effectively without losing the human trust that closes deals.
AI is quickly changing how buyers research, evaluate, and purchase. Sales teams now face a hard choice: adapt, or risk being left behind. AI and the Future of Professional Selling cuts through the hype. It shows readers how to use AI tools for prospecting, research, personalization, forecasting, and coaching, while strengthening the skills no algorithm can replace: empathy, curiosity, storytelling, and relationship-building.
“AI won’t replace great salespeople, but salespeople who use AI will replace those who don’t,” said Dvorak. “This book is a roadmap for sellers and sales leaders who want to work smarter, move faster, and create more value for their customers, while staying authentically human in every conversation.”
Inside the book, readers will learn how to:
- Use AI to find, research, and prioritize high-value prospects in a fraction of the time
- Personalize outreach at scale without sounding robotic
- Prepare for sales calls with deeper buyer insight
- Use AI-powered coaching and analytics to improve rep performance
- Build an AI-ready sales culture and lead teams through change
- Protect trust, ethics, and data privacy in AI-assisted selling
About Doug Dvorak
Doug Dvorak is the CEO and Founder of The Sales Coaching Institute, a Chicago-based sales training and coaching organization. He is a Certified Speaking Professional (CSP), a member of the Motivational Speakers Hall of Fame, and is listed in the International Who’s Who of Professional Speaking. He has delivered keynotes and training programs in more than 100 countries.
Before founding The Sales Coaching Institute, Dvorak spent about 15 years as a sales and marketing executive, including time at IBM. He holds an MBA in Marketing Management and trained at The Players Workshop of Second City. That background gives his programs a distinctive mix of business substance and high-energy delivery. He also hosts the Mission Possible podcast and The Best Sellers podcast.
Availability
AI and the Future of Professional Selling is available [in hardcover, paperback, and eBook] from [Amazon / publisher / retailers] beginning October 1, 2-26. Doug Dvorak is available for keynotes, workshops, podcast interviews, and media appearances on AI and the future of sales.